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May 4, 2012

The Next Location Frontier: Indoor Positioning Systems

Wifarer is essentially a private version of Google for a venue that is customized for the venue and controlled by the venue. In a nutshell, the difference between Wifarer and Google is that Wifarer lets venues control the content, monetization and branding of their digital space...








Apr 2, 2012

Wifarer: GPS App for Easy Indoor Navigation and Location-based Services

Wifarer.... is quite a useful app to easily navigate inside malls, university campuses and airports. Most interestingly, it does not require extraneous hardware, infrastructure or any other Wi-Fi needs. The technology uses the venue's Wi-Fi to pinpoint the location of one's smartphone. Moreover, the app provides location-aware content such as retailer promotions and coupons to shoppers who are close to retail shops.

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