By transforming a visitor's mobile device into a personal tour guide, Wifarer addresses two critical museum challenges - indoor navigation and enriched content.

Location-aware content

Wifarer's indoor positioning technology senses a visitor's location and automatically exposes layers of content about nearby exhibits. Visitors dive as deep as they want into video, audio and text, without having to scan QR codes or key in numbers.

Indoor positioning

Wifarer's indoor positioning technology lets visitors glance at their smartphone or tablet to see their exact location in real time. Indoor "GPS" means they never get lost.

Content management

When exhibits and floorplans change, Wifarer's online tools make it easy to update content and add rich media; changes appear instantly when the app is launched.

Turn-by-turn directions

Visitors can search for an exhibit, a café, or a seminar and get directions straight there, including time and distance.

Interactive directories

Visitors browse event schedules and gallery information so they can enjoy everything the museum has to offer.

Visitor insights

Go online for location analytics to find out what content is viewed, which exhibits are popular, and where visitors actually spend their time. Indoor positioning technologies enable deep insight into visitor behavior and gallery use.

What customers are saying about Wifarer:

I see Wifarer as addressing two critical museum issues: way-finding and enriching content. The great leap forward is, it's not the museum that needs to give or rent people a device - the people already have the device in their pocket... Their CMS makes it totally customizable - we can load any information or content we want on it. If something happens in the news, say a mammoth is dicovered in the Inner Harbour, we could post that instantly on our app.”

This system gives us a way to leverage our archives to provide layers of information using video, audio and text that is engaging and interactive. It also opens up the world of augmented reality – the ability to trigger location specific events to complement our exhibitions. Ultimately, it makes each visitor’s experience customized and more personal. They can dive deep, or not, depending on their own personal interests.”

Tim Willis | VP Visitor Engagement & Experience | Royal BC Museum

Kim Gough | Program Developer | Royal BC Museum



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